It is reported that in the past three years, with the bursting of the Internet foam, some employers have banned employees from wearing casual clothes to work, and consumers have also begun to re-examine their clothes. The sales of women's clothing have improved. Faced with signs of a rebound in demand for women's jackets, the US clothing industry has responded very quickly, with jacket sales experiencing double-digit growth since last spring. A survey shows that in the 12 months ending in November last year, sales of women's outerwear in the United States increased by 1% to $1.6 billion, reversing the trend of double-digit annual sales decline in recent years.

According to The Wall Street Journal, the women's outerwear currently sold in the US market is very different from the traditional outerwear for strong women. The shoulders of the jacket are small, the style is very feminine, the cut is well fitted or loose and natural, usually the sleeves and waist are narrow, and the collar is wide and elegant.